Ericsson Product design

 

Context.

Ericsson is a company that offers solutions to telecommunications customers for the management and provisioning of their networks. This is achieved through policy management, which are complex rules written in code that control complex communication between network nodes. Customers (telco companies) used the product to modify the prices of their network offers based on data usage, location, etc.

All of this is done entirely through the console.

In recent years, Ericsson has sought to implement user experience (UX) in its products to improve their usability, so they created Policy Studio 4G (P.S), a visual tool for policy management.

During my work at the client, Policy Studio 5G was defined, and I collaborated in the definition and implementation of the product.

 

 

Approach

I was hired to lead the user experience (UX) strategy for Ericsson Policy Studio. My team included two additional designers: a visual designer and a UX researcher.

Using the information gained from the preliminary research, I held several workshops to brainstorm new features that would be incorporated into the final product. We discussed with the entire team (developers, designers, and stakeholders) what these new features could be.



 

Several new features appeared after the wokshop. We grouped the new ideas into three objectives that would provide the most value to users. (I had a wealth of information about what users want and need from interviews and pre-testing.) 

After the voting, we used a priority matrix to determine what to begin designing.

An then new design task appeared, so I made changes in the front-end to acomplish user´s needs and better UX. 


 

Some of the improvements that emerged as a result of the workshop included the redesign of the Data Plan page, which allows the user to view network provisioning and operator-specific data.

In the previous version of Policy Studio, the Data Plan page did not utilize space appropriately, did not follow the Ericsson Design System, and did not adequately display the information, making it very complex to view.

 

I redesigned the page to display information in different collapsible blocks, creating new components that allowed the user to quickly view all the information in a hierarchical manner. I also designed a new menu with several tabs.

To address the need to view all network connections at once, I designed a schematic view that also allowed for detailed information about each element.

 

 

Outcome

All of these new components were developed by me following the client's Design System style and were included in their system for future use.

The application significantly improved its graphical display of complex information, and these ideas were explored for application in other client applications.